30-HKU ECIC

Zoella Lv3
  2024-11-08 16:13:25 2024-11-08 16:13:25 Created   2024-11-11 22:44:19 2024-11-11 22:44:19 Updated    1.1k Words  6 Mins  

I. Personal & Program

1. Self-introduction & Experiences

1.1 Self-introduction

(1) complete

Good morning/afternoon, professors! I’m Wang Yueying, but you can call me Zoe. And I’m so thrilled to be here.

Currently, I’m a front-end development engineer at JD.com, one of premier e-commerce giants in China. My role primarily involves developing marketing activities to drive new user acquisition, conversion and retention for the JD Finance App.

For instance, I’ve been independently developing the system Wealth Management Rights Card for about a year and a half, which is a comprehensive membership system, including features like card purchase, renewal, and return etc. Activities like rights flash sales and group buying are included as well.

Furthermore, We made various technological improvements to refine our marketing strategies. For instance, we used AI to better allocate our marketing resources for precise targeting, and took risk control measures to spot and prevent fraud. Additionally, by tracking user behavior data, we could continuously evaluate the effectiveness of our campaigns.

Now, our system has grown to over 200,000 users, generated significant profits, and seen remarkable improvements in new customer conversion rates and existing customer retention rates. Its success attracted media attention, with features in “China Fund News” in 2023, extremely boosting our brand visibility.

In terms of my educational background, I graduated from East China Normal University majored in software engineering, where I spent plenty of time on a lot of practical projects, and participation in various innovation and entrepreneurship competitions.

My numerous project experiences not only improved my learning ability, but also enhanced my communication and organization skills. More importantly, they sparked my passion to expand my expertise beyond front-end development into areas like product design and market strategy.

That’s why I apply for HKU’s ECIC program. It combines technical and strategic business education, which will refine my entrepreneurial skills, where I can turn theories into real-world solutions, and deliver significant personal and societal benefits. Thank you for listening.

promotes “zero purchase and redemption fees”
I tried to live each day to the fullest.
In addition to improve technical strength, I have grasped a deep understanding of financial concepts and strategic marketing by active self-study, and open-minded consultation with collegues.
to acquire customers, and to optimize user retention and conversion
to address unmet market needs

(2) breif

Good morning/afternoon, professors! I’m Wang Yueying. And I’m thrilled to be here.

Currently, I’m a front-end development engineer at JD.com, one of premier e-commerce giants in China. My role involves developing marketing activities to drive new user acquisition, conversion and retention.

I developed the system Wealth Management Rights Card, and we made various technological improvements to refine our marketing strategies, like we used AI to better allocate our marketing resources, and tracked user behavior data to evaluate the effectiveness of our campaigns.

Now, our system has grown to over 200,000 users, generated significant profits, which attracted media attention, with features in “China Fund News” in 2023.

I graduated from East China Normal University majored in software engineering two years ago, where I spent plenty of time on participation in various innovation and entrepreneurship competitions.

My numerous project experiences improved my learning ability, enhanced my organization skills, and sparked my passion to expand my expertise beyond development into areas like product design and market strategy.

That’s why I apply for HKU’s ECIC program. It combines technical and strategic business education, where I can turn theories into real solutions, and deliver significant personal and societal benefits. Thank you for listening.

2. Understanding of program

2.1 Why Hong Kong?

2.2 Why HKU?

2.3 Why ECIC?

2.4 Favorite cource

2.5 Where to know?

3. Personalities

3.1 Why U?

3.2 Advantages compared with others

3.3 Disadvantages

3.4 Career planning

4. Interpersonal relationship

4.1 How to handle members who are not actively participating?

4.2 Receive candidates with work experience or not?

II. E-commerce & Technology

5. Comparison (e-commerce & finance & technology)

5.1 Hong Kong e-commerce and mainland e-commerce

5.2 Alipay and wechat pay

5.3 Domestic and foreign generative AI

6. Influence of AI to e-commerce

6.1 Advantages of AI e-commerce

6.2 Disadvantages of AI e-commerce

7. Technology terms

7.1 ChatGPT

7.2 Application scenario of large model

7.3 Block chain

7.4 Digital currency

7.5 Metauniverse (shopping & marketing)

7.6 Generated AI

III. Business Thinking & Entrepreneurial Project

8. Business thinking

8.1 How business model make money? And from whom?

8.3 Business projects: what to consider about (e-commerce) startup?

9. Business Entrepreneurship cases in four fields

9.1 E-commerce cases

9.2 Financial cases

9.3 To B cases

9.4 Innovation cases

10. Entrepreneurial paths with 10,000,000 (10 million) yuan or 100 yuan

11. Critical thinking skills (academic)

11.1 Mind map

11.2 Notes

12. Group interview skills

12.1 Principles

12.2 How to prepare?

12.3 Acknowledge others’ contribution

12.4 Disagree others’ opinion

12.5 Ask others to clarify & self-clarify

12.6 Be interrupted & To interrupt

13. Questions for professors

13.1 Notes

13.2 Whether to encourage entrepreneurship during school?

13.3 What characteristics of people does the program tend to have?

(2) breif

1.2 Experiences

- Why Hong Kong?

- Why HKU?

- What is ECIC?

- Why ECIC? / Why this program?

- ECIC curriculum

- What can be added in curriculum? Why?

- Why choose you?

- Why back to school?

- Career planning

- How to start your own business?

- Benefits of you compared with others

- What’s your disadvantages?

- Questions for professors

II. Specific Questions

- What payment methods? Differences between alipay and wechat pay

- Suppose you are an agency responsible for helping students apply for ECIC, design 2 functions that you think are the most important to help improve the success rate of application and how to price the service

- Design an enterpreneurial project around ChatGPT, and show the killing points

- ChatGPT’s influence to e-commerce

- Blockchain

- Metauniverse

- Digital currency

- Differences between Hong Kong e-commerce and mainland e-commerce

- Think of a business case and point out its shortcomings

- Provide HK$ 200,000 to discuss an e-commerce project

- Come up with an e-pay project and how to make money

- What technological development do you think will change the profit model in the next decade? And how?

AR, VR, Blockchain

- How to combine Metauniverse and AI to make a project?

- If you are a student group leader, what should you do if there are people who don’t do anything in the group?

III. Group Interview

  • Title: 30-HKU ECIC
  • Author: Zoella
  • Created at : 2024-11-08 16:13:25
  • Updated at : 2024-11-11 22:44:19
  • Link: https://zoella-w.github.io/2024/11/08/30-HKU ECIC/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
30-HKU ECIC
  1. 1. I. Personal & Program
    1. 1.1. 1. Self-introduction & Experiences
      1. 1.1.1. 1.1 Self-introduction
        1. 1.1.1.1. (1) complete
        2. 1.1.1.2. (2) breif
    2. 1.2. 2. Understanding of program
      1. 1.2.1. 2.1 Why Hong Kong?
      2. 1.2.2. 2.2 Why HKU?
      3. 1.2.3. 2.3 Why ECIC?
      4. 1.2.4. 2.4 Favorite cource
      5. 1.2.5. 2.5 Where to know?
    3. 1.3. 3. Personalities
      1. 1.3.1. 3.1 Why U?
      2. 1.3.2. 3.2 Advantages compared with others
      3. 1.3.3. 3.3 Disadvantages
      4. 1.3.4. 3.4 Career planning
    4. 1.4. 4. Interpersonal relationship
      1. 1.4.1. 4.1 How to handle members who are not actively participating?
      2. 1.4.2. 4.2 Receive candidates with work experience or not?
  2. 2. II. E-commerce & Technology
    1. 2.1. 5. Comparison (e-commerce & finance & technology)
      1. 2.1.1. 5.1 Hong Kong e-commerce and mainland e-commerce
      2. 2.1.2. 5.2 Alipay and wechat pay
      3. 2.1.3. 5.3 Domestic and foreign generative AI
    2. 2.2. 6. Influence of AI to e-commerce
      1. 2.2.1. 6.1 Advantages of AI e-commerce
      2. 2.2.2. 6.2 Disadvantages of AI e-commerce
    3. 2.3. 7. Technology terms
      1. 2.3.1. 7.1 ChatGPT
      2. 2.3.2. 7.2 Application scenario of large model
      3. 2.3.3. 7.3 Block chain
      4. 2.3.4. 7.4 Digital currency
      5. 2.3.5. 7.5 Metauniverse (shopping & marketing)
      6. 2.3.6. 7.6 Generated AI
  3. 3. III. Business Thinking & Entrepreneurial Project
    1. 3.1. 8. Business thinking
      1. 3.1.1. 8.1 How business model make money? And from whom?
      2. 3.1.2. 8.2 Current and future trends of e-commerce
      3. 3.1.3. 8.3 Business projects: what to consider about (e-commerce) startup?
    2. 3.2. 9. Business Entrepreneurship cases in four fields
      1. 3.2.1. 9.1 E-commerce cases
      2. 3.2.2. 9.2 Financial cases
      3. 3.2.3. 9.3 To B cases
      4. 3.2.4. 9.4 Innovation cases
    3. 3.3. 10. Entrepreneurial paths with 10,000,000 (10 million) yuan or 100 yuan
    4. 3.4. 11. Critical thinking skills (academic)
      1. 3.4.1. 11.1 Mind map
      2. 3.4.2. 11.2 Notes
    5. 3.5. 12. Group interview skills
      1. 3.5.1. 12.1 Principles
      2. 3.5.2. 12.2 How to prepare?
      3. 3.5.3. 12.3 Acknowledge others’ contribution
      4. 3.5.4. 12.4 Disagree others’ opinion
      5. 3.5.5. 12.5 Ask others to clarify & self-clarify
      6. 3.5.6. 12.6 Be interrupted & To interrupt
    6. 3.6. 13. Questions for professors
      1. 3.6.1. 13.1 Notes
      2. 3.6.2. 13.2 Whether to encourage entrepreneurship during school?
      3. 3.6.3. 13.3 What characteristics of people does the program tend to have?
        1. 3.6.3.1. (2) breif
      4. 3.6.4. 1.2 Experiences
    7. 3.7. - Why Hong Kong?
    8. 3.8. - Why HKU?
    9. 3.9. - What is ECIC?
    10. 3.10. - Why ECIC? / Why this program?
    11. 3.11. - ECIC curriculum
    12. 3.12. - What can be added in curriculum? Why?
    13. 3.13. - Why choose you?
    14. 3.14. - Why back to school?
    15. 3.15. - Career planning
    16. 3.16. - How to start your own business?
    17. 3.17. - Benefits of you compared with others
    18. 3.18. - What’s your disadvantages?
    19. 3.19. - Questions for professors
  4. 4. II. Specific Questions
    1. 4.1. - What payment methods? Differences between alipay and wechat pay
    2. 4.2. - Suppose you are an agency responsible for helping students apply for ECIC, design 2 functions that you think are the most important to help improve the success rate of application and how to price the service
    3. 4.3. - Design an enterpreneurial project around ChatGPT, and show the killing points
    4. 4.4. - ChatGPT’s influence to e-commerce
    5. 4.5. - Blockchain
    6. 4.6. - Metauniverse
    7. 4.7. - Digital currency
    8. 4.8. - Differences between Hong Kong e-commerce and mainland e-commerce
    9. 4.9. - Think of a business case and point out its shortcomings
    10. 4.10. - Provide a sum of money to start an e-commerce related business in Hong Kong and provide a three-year plan
    11. 4.11. - Provide HK$ 200,000 to discuss an e-commerce project
    12. 4.12. - Come up with an e-pay project and how to make money
    13. 4.13. - What technological development do you think will change the profit model in the next decade? And how?
    14. 4.14. - How to combine Metauniverse and AI to make a project?
    15. 4.15. - If you are a student group leader, what should you do if there are people who don’t do anything in the group?
  5. 5. III. Group Interview